The Website and Services use "cookies" to help personalise your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
Essential cookies help to make our website usable by activating basic functions such as page navigation, login and access to locked areas of the website. The website cannot function properly without these cookies.
Statistical cookies are collected for Google Analytics. Statistical cookies help us understand how visitors use our website, and they are used to gather information about the traffic on the site. It allows us to build a better website for you. The information is anonymised and can not be traced back to the individual user.
Marketing cookies are collected for LinkedIn, Google DV360, Adform and AppNexus;Xandr. Marketing cookies are used to recognise visitors across websites. We use them to display ads that are relevant to each user.
Google - DV360 uses analytics (track conversions), reporting, protecting advertisers against click fraud. The data points collected are:
time the ad was displayed;
identifiers to indicate the ad served;
referral URL (i.e. the URL of the page where the ad was served);
ad request string contained in the ad tag;
whether a user clicks on or interacts with an ad;
unique Google cookie ID.
Note: Google floodlight (conversion) tag often acts as a container tag and is configurable
The Adform Impression tag collects the following data points: IP address, publisher page URL, publisher domain, Adform Cookie ID, User-Agent, timestamp.
The Adform Click tracker collects the following data points: IP address, publisher page URL, publisher domain, Adform Cookie ID, User-Agent, timestamp.
The Adform Site-tracking tag collects the following data points: IP address, page URL, previous page URL, publisher domain, Adform Cookie ID, User-Agent, timestamp, referrer. Variable field for data collection may be added.
The Adform Audience Pixel collects the following data points: IP address, the URL, Adform Cookie ID, User-agent, timestamp.
The Adform ID matching pixel collects the following data points: IP address, the URL, Adform Cookie ID, User-Agent, timestamp, (optional) external ID.
AppNexus Segments and Conversion Pixels:
Segment and Conversion data is passed to AppNexus in a number of ways.
Segment and Conversion pixels: Data may be passed by means of segment/conversion pixels placed on our site or creative, which then sends a message to their Platform when users visit those sites or are served those creatives.
Offline process: Data may also be passed from AppNexus clients to AppNexus by means of an offline process.
AppNexus;Xandr collects the following data points:
Regarding personal data – the following are collected:
• Pseudonymous cookie id
• mobile advertising id
• IP address
Post-GDPR, user_id_64, device_unique_id, ip_address, latitude, and longitude:
· Will all be present if user not in EU/EEA
· Will all be present if user in EU/EEA, publisher has chosen client as an approved vendor and has user consent for vendor (if needed).
· If publisher has not chosen client as an approved vendor and/or publisher has chosen client as an approved vendor, but user hasn’t consented (if necessary) to access device/browser and/or use data for disclosed purposes, then hashed or truncated values will appear:
· hashed_user_id_64, hashed_device_unique_id, ip_address_trunc, latitude_trunc, longitude_trunc
· Otherwise, these parameters will not be present in our Log Level Data Feed.
Other information collected includes:
3. Media Type
4. Media Cost
The full list is here: https://wiki.appnexus.com/display/api/Standard+Feed and here https://wiki.appnexus.com/display/GDPR/Types+of+Personal+Data+Processed+by+AppNexus
To avoid any doubt - Segments and the data associated with each segment that is used for real-time purposes are stored separate and apart from other Platform data on a system that is subject to strict access controls. The data is stored in each of our real-time instances within the data centre location chosen by our clients to upload their segment data. This data is stored at the instruction of our clients and used solely to provide services to the client that uploads it. Additionally, segment data is included in the impression-level log data that results from auctions on the Platform. This post-auction impression-level log data is stored separately and apart from other Platform data on a system that is subject to strict access controls and is solely used internally for fraud and security purposes as discussed above and externally for us to deliver reporting to clients who have the appropriate permissions to receive such data. Post-auction impression-level log data is also stored in our data pipeline with the pseudonymous identifiers and other pseudonymous personal data logically separated as set forth above.
Collection and Storage of Personal Information and Data
When you submit your name, mail and/or phone number in any of our contact forms to be contacted by us, you give us permission to store and process your data.
Data protection rights under GDPR
If you are a resident of the European Economic Area (EEA), you have certain data protection rights, and the Operator aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:
- You have the right to request access to your Personal Information that we store and have the ability to access your Personal Information.
- You have the right to request that we correct any Personal Information you believe is inaccurate. You also have the right to request us to complete the Personal Information you believe is incomplete.
- You have the right to request the erase your Personal Information under certain conditions of this Policy.
- You have the right to object to our processing of your Personal Information.
- You have the right to seek restrictions on the processing of your Personal Information. When you restrict the processing of your Personal Information, we may store it but will not process it further.
- You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
- You also have the right to withdraw your consent at any time where the Operator relied on your consent to process your Personal Information.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Information. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Changes and amendments
We reserve the right to modify this Policy or its terms relating to the Website and Services from time to time at our discretion and will notify you of any material changes to the way in which we treat Personal Information. When we do, we will revise the updated date at the bottom of this page. We may also provide notice to you in other ways at our discretion, such as through the contact information you have provided. Any updated version of this Policy will be effective immediately upon the posting of the revised policy unless otherwise specified. Your continued use of the Website and Services after the effective date of the revised Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Information in a manner materially different than what was stated at the time your Personal Information was collected.
If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to firstname.lastname@example.org
This document was last updated on March 12, 2021