How new technology creates a unique customer experience
The rise of e-commerce is constantly creating new shopping behaviours. With the technological evolution at full speed, business owners need to be quick on their digital feet if they want a first prize in the omnichannel race.
A recurring highlight from Sailthru’s 2022 retail personalization index is that digital and in-store experiences should be linked but, in most cases, are not. Bridging the gap between your online and offline channels and creating a solid omnichannel has become necessary.
The essence of omnichannel is to create the best and a cohesive experience across channels, to ensure the best experience for your customers.
In this post, we will look at some of the trends in interesting omnichannel cases and how IMBOX can play a part in your in-store experience.
Some benefits of a strong omnichannel:
- Greater reach – you’ll reach your customers where they are, and your shop will only be a few clicks away.
- Increased profit – when customers are ready to buy, they will find it easier if your products are available on more channels.
- Better customer satisfaction – your customers will be happier in the long term if they can easily find and purchase your products and have several methods to do so.
Would you like IMBOX as part of your in-store experience?
With IMBOX, you provide your customers with the opportunity to have their footwear protected from water, stains, dirt, colour fading and much more. The service can play a valuable part in improving your in-store service, and creates the opportunity for a wellplanned customer journey.
The in-store service encourages customers to visit the shop – they might even bring in an older shoes, to prolong the lifetime of a favorite pair. The IMBOX is quick and easy to operate – the treatment takes less than a minute, and the shoes are ready to go right away. This ensures that you provide the complete service experience, without adding complexity at the point of sale.
We have teamed up with over 7,000 stores in 33 different countries.