Imbox Protection showcases technology at Lotte Active Week in Seoul

IMBOX is already part of several Korean retailers, but this event is a chance to showcase the premium footwear protection service directly to consumers in one of Asia’s most sophisticated retail environments.

Visitors can experience the technology first-hand and experience by them self how their shoes are protected in under a minute directly at the point of the purschase. Whether it is high-performance running shoes or everyday sneakers, the treatment shields footwear against water, dirt, stains, and UV damage, helping shoes look fresh and clean for longer. 

South Korea is a key market for Imbox Protection where customers value both performance and long-term quality. The IMBOX Original machine delivers fast, consistent results without altering the look, feel, or breathability of the footwear.

IMBOX’s patented technology applies a PFAS-free formula that helps protect footwear against water, dirt, and stains, and is ideal for both running shoes and everyday sneakers. For shoppers investing in premium shoes, it is a simple and effective way to protect their investment from day one.

Participating alongside brands like Descente and SOW Running highlights how footwear protection has become an integral part of the premium retail experience. Our collaboration with these leading brands reinforces shared values of innovation, quality, and customer care.

With IMBOX integrated into Lotte Active Week, protection is no longer an afterthought; it is part of the journey from the moment customers pick up their shoes.