Trends for retailers in 2024
Greetings, 2024! We are eager to get to know you.
Last year, retailers witnessed a return of shopping habits to a post-pandemic state. Still in the process of recovery from the impact of the COVID-19 pandemic, everyone had to adjust to a more digital shopping experience. In 2024, we hope to embrace the new normal fully.
Research indicates that the retail landscape is undergoing continued transformation. Here are some trends to anticipate this year:
- Omnichannel sales
- Sustainability
- In-store experience
- Sneakersheads
- Community
Create better customer experience
To highlight some main points from the trending habits, one of the most important takeaways is that Artificial Intelligence (AI) and machine learning will have an ongoing influence on the retail experience.
This can enhance the online and the offline experience if used thoughtfully. In 2024, the customer-retailer connection is paramount, and the brand that crafts the best experience will cultivate loyal advocates.
With over 35 mio. treatments worldwide, IMBOX is a globally embraced and continually expanding in-store footwear protection solution. It stands as the world's only treatment that takes less than a minute to complete.
Omnichannel sales
In the quest for survival, retailers are recognizing the paramount importance of a seamless customer experience. Many are strategically aligning their online and offline strategies to create a cohesive brand concept. This integration ensures a consistent service level and experience for customers, whether they're navigating the online platform or stepping through the doors of a physical store.
The objective is to erase the boundaries between these two retail realms, offering customers a unified and harmonious journey regardless of their chosen channel. This not only bolsters the brand's reputation but also strengthens customer loyalty by providing a consistent and reliable experience.
The retail landscape is evolving, and those who successfully navigate the convergence of online and offline realms are poised to thrive in this dynamic environment.
Sustainability
Once, it was a potential option, but now it's a standard. Consumers are making conscious decisions, and many demand products that resonate with their sustainable beliefs, making retailers prioritize reusable and eco-friendly choices in their businesses.
On the other hand, brands want to build a customer base that values a commitment to sustainability and taking a stand strengthens loyalty even further.
In-store experience
Retailers know that physical stores must be more than a place to make transactions. They must put extra effort into providing an experience like no other to stay relevant and keep going.
This year, we are likely to see stores and brands transforming into experimental spaces that invite people into a new world that makes shopping more of an event.
Sneakerheads
The sneaker culture is thriving, and while many sales occur online, there's a growing trend of brands opening physical and pop-up stores to cater to the sneakerhead community.
Despite the convenience of online shopping, some customers crave the tactile experience and personalized service provided by brick-and-mortar establishments.
Physical stores offer a unique opportunity for customers to try on products, feel the materials, and experience the brand in person. Additionally, the allure of exclusivity, often associated with limited-edition releases, attracts enthusiasts seeking a special connection with their footwear.
Community
Creating spaces for events and online forums is an important strategic move for retailers in 2024.
These platforms foster communities among shoe enthusiasts such as sneakerheads, driving brand loyalty and transforming satisfied customers into vocal advocates.
These engagements go beyond transactions, creating a sense of belonging and shared passion among consumers.
Brand advocates play a crucial role in influencing others, contributing to increased sales and a positive brand reputation. In the competitive retail landscape, nurturing such communities is key for long-term success.
Personalization
This is something that retailers should be aware of this year if they want to connect with their customers.
With the increasing arrival of artificial intelligence (AI) and machine learning, retailers and brands can now offer personalized shopping experiences faster and on a new individual level. This not only affects the shopping experience but also fosters a sense of connection and community.
How to embrace trends of 2024
The trends above illustrate how retailers in 2024 can strengthen their bond with their customers. By aligning with these shifts in consumer behaviour and market dynamics, businesses have the opportunity to enhance the overall shopping experience.
Embracing technological advancements, personalization strategies and eco-friendly initiatives will meet customer expectations, foster lasting connections and position retailers for success in the dynamic landscape.
As we delve into the intricacies of these trends, it becomes evident that the key to a thriving retail future lies in adaptability, innovation, a customer-centric approach and the added value that IMBOX brings to the table.
Tap into 2024 with IMBOX
Integrating IMBOX into the retail experience can elevate the trends above by providing customers with a cutting-edge solution for shoe protection. The solution provides benefits for both retailers and customers as it offers fast, easy and safe to use that enhances the longevity of footwear while maintaining its stylish appeal. The treatment can be used for different footwear throughout the whole year as sneakers, boots, sports shoes and sandals.
IMBOX is the world's only in-store footwear protection service for retailers and helps drive in-store traffic. But even though it is an in-store service IMBOX it can still offer the same excellent service to online customers as well. For online retailers and shoppers, IMBOX prolong and protects brand-new shoes before they leave a distribution centre. This means that if you have both a webshop and a physical store you can offer the same service and develop a seamless experience.
The IMBOX treatment process is allergy-certified and free from several harmful substances. The footwear treatment takes place inside the box which means that its safe for store staff to initiate the treatment and its safe for the consumer to wear the shoes right away.
Are you interested in hearing more about how IMBOX can help you succeed with the 2024 trends?