Custom IMBOX Flagship for DJ Khaled | Imbox Protection x SNIPES

Imbox Protection × SNIPES: DJ Khaled unboxes custom IMBOX Flagship

This February, legendary sneaker collector, global music connoisseur, and SNIPES Chief Creative Officer, DJ Khaled, added something truly unique to his sneaker setup.

At his home in Miami, Khaled unboxed a fully customized IMBOX in collaboration with WeTheBest X SNIPES: a limited and exclusive unit built specifically for his personal sneaker collection. It marks the very first time an IMBOX machine has moved beyond the retail floor and into a private home.

DJ Khaled standing next to an exclusive and a custom IMBOX Flagship

A true sneakerhead from birth

DJ Khaled is widely known as one of the most influential and passionate sneaker collectors in the world. His personal collection exceeds 10,000 pairs and is valued at more than $8 million, making it one of the largest celebrity sneaker collections globally.

From limited Jordans to rare collaborations, Khaled has long been a driving force in sneaker culture. Through his global social media presence and cultural influence, he has become a prominent ambassador for sneaker culture worldwide.

“When you collect your kicks the way I do, protecting them isn’t optional — it’s a major key. We have an IMBOX in our WE THE BEST x SNIPES South Beach store and I’m looking forward to having my own IMBOX machine at home, so every pair in my collection is properly protected.”

DJ Khaled

Find IMBOX at SNIPES stores

Imbox Protection and SNIPES have partnered since 2024, bringing professional shoe protection to retail locations across the United States and Europe. SNIPES was the first sneaker retailer to bring IMBOX to customers in the US.

DJ Khaled’s role as SNIPES’ Chief Creative Officer spans over five years, and bringing an IMBOX Flagship from the South Beach store into his personal collection is a natural extension of the collaboration between Imbox Protection and SNIPES X WE THE BEST.

While DJ Khaled's personalized IMBOX Flagship may be one-of-a-kind, the same professional technology is available to consumers at SNIPES stores, allowing customers to protect their sneakers in just one minute, right at the moment of purchase. With a PFAS-free, water-based treatment that protects against water, dirt, stains, and colour-fading, IMBOX has become a seamless part of the sneaker retail experience. Rooted in Danish innovation, the patented technology is designed and manufactured in Denmark, while the regional headquarters are based in Chicago, ILL.

Find IMBOX near you

“DJ Khaled represents everything IMBOX Protection stands for — the belief that your footwear deserves professional-grade care. Building a custom unit for his personal collection is a first for our company. If anyone’s sneaker collection warrants its own IMBOX machine, it’s DJ Khaled’s.”

Oliver Hede Vice President of Sales, IMBOX Protection Inc