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Supports the integration of a third party platforms on the Website.
This cookie is set by websites running on Windows Azure Cloud. The cookie is used to associate a client with an Azure Web App.
Statistical cookies help us understand how visitors use our website, and they are used to gather information about the traffic on the site. It allows us to build a better website for you. The information is anonymized and can not be traced back to the individual user.
This cookie is installed by Google Analytics. The cookie is used to calculate visitors, session, campaign data and keep track of site usage for the site analytics report. Cookies store information anonymously and assign a randomly generated number to identify unique visitors.
This cookie is installed by Google Analytics. The cookie is used to store information about how visitors use our website and helps to create an analysis report on how our website is doing. The data is collected in an anonymous form and includes the number of visitors, the source from which they came, and the pages which were displayed.
Google uses this cookie to distinguish users.
1st party cookie, session lifetime: A cookie for identifying the current session on a website.
The cookie contains information about the current session but does not contain any information that can identify the visitor. This cookie is deleted when the session ends, meaning when the user leaves the website.
When session ends
1st party cookie, persistent: A cookie for checking if the user is new or returning.
This cookie establishes whether the user is a returning or first-time visitor. This is done simply by a yes/no toggle and no further information about the user is stored. This cookie has a lifetime of 90 days.
Marketing cookies are used to recognise visitors across websites. We use them to display ads that are relevant to each user.
Supports online marketing by collecting information from users to promote products through various partners and other platforms.
Google - DV360
Analytics (track conversions), reporting, protecting advertisers against click fraud.
Google floodlight tag
Render and personalize ads, track frequency, etc.
Tracks clicks on ad creative.
Track website user actions.
Collect audience/segment data (DMP).
Exchange IDs with external platforms or Adform client in question.
ID matching pixel
Segments are categories of inferences or information about users’ interests or characteristics that are created, acquired, bought, sold, or used by us and third-party data providers integrated with the AppNexus Platform.
When unique identifiers (e.g., cookies or mobile advertising identifiers) are placed into segments, this creates what is known as "segment data".
These unique identifiers allow us/third-party to use their inferences about a device or a user to create or enhance a profile about that device or user.
A user can be a member of any number of segments depending on inferences about that user's personal preferences (determined by the user's online usage and the clients' proprietary offline data that they can match to our cookies or mobile advertising identifiers).
AppNexus Segment and Conversion Pixels