Imbox fighting against cancer

Shoes for a Cure - Supporting a cure in NYC

First up, New York. From 21–25 October, we packed up our IMBOX Flagship machine and headed to to the running event for Shoes for a Cure at Chelsea Market in New York.

To support the cause, we treated people's shoes for free, and for every pair, the full price of the treatment went straight to Shoes for a Cure.

Shoes for a Cure is the biggest fundraising event in the footwear industry. What started as a small shoe sale under a tent in Central Park in 1994 has grown into an industry-wide effort, raising over $65 million for breast cancer research.

Run by the Fashion Footwear Charitable Foundation, it channels the shoe world's generosity into funding for leading research teams across the US. For us, taking part was a natural choice.

Knæk Cancer - Fighting cancer in Denmark

Closer to home, October in Denmark can only mean one thing: Knæk Cancer (Break Cancer), a week dedicated to the fight against cancer. This year, we donated 111.111 kr. to support that crucial work. For 2026, Knæk Cancer has chosen ten causes to back, including the Children's Cancer Foundation, a better understanding of long-term effects, young talented cancer researchers, and better use of data for better treatment.

Knæk Cancer brings the whole country together each year and raises an incredible amount for an important cause. Naturally, it mattered to us to take part, and we're humbled to be a small part of such great work.

Every step counts

We're grateful to have played a part in something this important. Thanks to everyone who got involved; one step at a time, it all adds up.

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